Ways to improve a site’s ranking
Ways to improve a site’s ranking
Ranking is the position of a website or a page in the list of search engine result pages for a set of specific keywords. The best search engine optimization strategy means more and more people are likely to visit the website that means higher the ranking of the website. In this article we would look out some of the most effective SEO strategies that will help enhance the ranking of the site.
The most effective SEO strategies and ideas for small and large scale businesses
When I started a small business of handmade chocolates, I did not know much about SEO, and how it can be used to drive organic customers and generate leads. Consequently, I saw constant loss. But, I never gave up, and started learning some effective SEO strategies and ideas that can scale up my website to generate a lot. These strategies have proved most effective for growing small scale as well as large scale businesses. Now, you are wondering for those search engine optimization strategies. Before getting into those strategies, you must know that most targeted source of traffic is still search and the most users are inclined towards organic results. It is undeniable that there will be traffic through paid search, but, most of the users focus on organic results. Also, those who will visit your site will definitely become your potential subscriber or get your product. If you really want to accelerate your business through enormous traffic on your website, you must follow SEO strategies and ideas. Before moving further we need to know what SEO is?
SEO(search engine optimization)
Search engine optimization is the process of getting traffic on a website organically in search engine results. It is obvious that customers are keep on searching about products and services on various search engines provided by businesses through their website. Now, it is SEO that facilitates your website to be ranked first or shown on the top of search engine result pages.
Here’s a list of most effective SEO strategies and ideas. Employ long-tail keywords
A decade ago, we knew that Google needs a 500 to 600 word article and some specific keywords to rank on the top. However, this is not the case anymore, now Google have developed many algorithms to check and ensure the quality of the content. Success of any SEO depends on long-tail searches. But, before this, you must be cognizant of what search queries and keywords are? There’s a difference between long tail search queries and keywords. Keyword is a generic targeted phrase that aims to be appear in the search engine’s top 10 results page.
Some examples of keywords are:
English speaking course Puma shoes Pubg game DIY ideas Kurti designs Search query, on the other hand is also a phrase used creatively, have some motive behind them and more longer than the specific keyword that user types into the URL of the search engine.
Some examples of search queries are:
Best English speaking course in Chandigarh Puma golf shoes at amazon Pubg gameplay online DIY ideas for home decoration Latest ladies kurti designs in 2020 Got the difference? Long tail search is one of the most effective SEO strategies and ideas that sends about 75% traffic to your blogs or websites and it is a great opportunity to grow your business.
Metadata enhancement
In order to bring potential user to your website or attract free organic traffic, you have to persuade them. But, how? Metadata optimization with actionable keywords does it for you. Metadata is a term that describes what particular website or blog contains. Search engine crawler improves the ranking of your web page if your metadata is appealing and describe your website in a attractive way. Metadata section has the following information- Title tag as the name suggest, it is the title of the webpage and contains the search query keywords. This title ensures whether user will click your page or not. Meta description- it is a paragraph of 2-3 sentences that describes what your web page is all about. Meta keywords- they tell the search engine what is the topic of the page.
Categorize and optimize your pages properly
To run a successful business, it is important to be creative. For this you must categorize your web pages such as, About, Services, Contact, FAQ and so on properly. Search engine generally bypass or ignore the sites which are not categorized. Therefore, identify the specific search queries and then put them in the appropriate category is what search engine requires. When it comes to generate web traffic, optimization of pages is the most effective SEO strategy.
Competitive analysis for identifying search keywords
Competitive analysis is the process of knowing everything about the competitors in terms of their marketing strategies, strengths, weaknesses. Besides keyword research, spy on your competitors is must to create generic organic traffic. You have to understand that doing competitive keyword analysis is one of the effective SEO strategies and ideas. Identify their search keywords, ranking position, ppc keywords, bids, linking and so on. Similarly, focus on technical SEO, on-page optimization and link building of the search engine optimization.
Preference of quality over quantity
In the past, poorly created data might have some values and worked well for the SEO, however, these days quality of content have more priority than the quantity. Additionally, content that have power to give something new to people is prioritized and shown at the top of search engine rankings. Not only this, but this gives power to small businesses to compete with larger organizations by creating quality content. So, you need to focus on quality-oriented data with appropriate keywords.
Mobile-friendly web content
This is another one of the most effective SEO strategies and ideas as google algorithm updates have redefined the search. Most of the people use mobile phone these days and do research and browse landing pages through their phones. Thus, to facilitate users, you need to create mobile landing pages. Purchasing most of the time does with mobiles, so, this factor cannot be neglected that building mobile landing pages enhances your organic traffic and rankings. Being consistent and stick to these SEO strategies is the key to generate web traffic and grow your business. Implementing these SEO strategies and ideas does not bring the results overnight, you have to wait for atleast 3-4 months.